We are going to look at some Basics of SEO below. These aren’t the only things you want to know about SEO, but are the areas you should learn first. Some topics will only take you a minute, some will take a little longer, and others will become an ongoing process. But after reading through this list to proceed next.
Let’s start off with a definition. SEO stands for “Search Engine Optimization” and is the process by which you Optimize your web is positioned well in the search engines. This is not the same thing as designing a attracts customers and entices them to buy.
SEO is what you do specifically on your site to improve your Search Engine Position. If you do a search on Google for any search term you will be presented with a list of links. At the top of the page and along the right side will be PPC links where someone pays an amount per click to get positioned. With PPC the more you pay the better your position. Most people only glance at these listings. You don’t need SEO to get one of these positions, just lots of money.
The body of page contains “organic” listings. These links are listed in the order that Google determined best fit your search, with the best match first. There are only 10 listings per page, most people will only look at the 1st page, maybe the 2nd. So your site needs to be listed within the top 10 and at the worst within the top 20 for any useful exposure. With SEO you will be adjusting your site code so that your site will rank highly. This can be a daunting process as there may be thousands of sites competing for the same top listing. A trick is to aim your pages at less popular search terms to get higher placement. It is better to be on page one for a term that gets searches per month than to be on page three for a search term that gets millions of visits.
Try to steer away from complicated coding when possible. Check your site for coding errors, this is fairly easy to do with web programs like Dreamweaver which do this for you automatically. Plan on having text based navigation on every page. This is usually placed at the bottom of the pages. You may also want to have a page with easy to follow text based links to all of your important pages. Search Engines will look for a Site Map and will use that to navigate a site if available.
The Most Important SEO Aspect is Keywords. Keywords are the terms you type into a search engine to find interesting web sites. You need to know what search terms people are likely to use to find your site, then use those terms as your Keywords. Make a list of the keyword combinations you can think of that you would use to find your site. Try them all on a search engine and the results.
You type in a search term then you are given a list of similar search terms, how often they were searched and some advertiser comparison figures. You can quickly find additional keywords and to see how well they perform. A good idea is to optimize your site for a less frequently used keyword combination so that you can achieve a higher placement. The Google Keyword Tool will help you figure this out. Check out this link here: https://docs.google.com/document/d/1V7gJzsk2wBpnq1IAHp81BjblUooDQpyf9KRMy8T3DwY/edit?usp=sharing to get started on your SEO journey today.